Fragrances market in Ethiopia

Detailed insights on the fragrances market in Ethiopia

Explore in-depth insights into the fragrances market in Ethiopia, drawn from real consumer data. This market report analyzes key consumption trends, top fragrances brands, packaging preferences, and shopper behaviour within the fragrances category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the fragrances landscape in Ethiopia.

Here is the type of information included in this report:

  • A total of 93 fragrances products (SKUs) have been scanned by consumers in Ethiopia, providing a comprehensive view of the category
  • These products span 47 different fragrances brands
  • The most common pack size in the fragrances category is 10 cl, with the Plastic Bottle format being the most frequently used
  • In the past 12 months, 749 new unique product entries have been recorded in the fragrances category
  • Fogg is currently the most scanned fragrances brand in Ethiopia

Report on the fragrances category in Ethiopia

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Related fragrances categories

  • Cosmetics and Beauty
    • Make-Up / Colour Cosmetics

Regions in Ethiopia covered in the report

  • Addis Abeba
  • Afar
  • Amhara
  • Benshangul-Gumaz
  • Dire Dawa
  • Gambela Peoples
  • Harari People
  • Oromia
  • Somali
  • Southern Nations, Nationalities and Peoples
  • Tigray

Other types of fragrances insights available

  • Top fragrances products in Ethiopia overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of fragrances brands in Ethiopia by demographics
  • Fragrances brand shopper profile
  • Average consumer rating per fragrances product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual fragrances products consumers in Ethiopia are purchasing and consuming.

Online panel members from Ethiopia scan fragrances products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the fragrances sector in Ethiopia, get in touch on contact@sagaciresearch.com or click below.