- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the deodorants market in Kenya
Explore in-depth insights into the deodorants market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top deodorants brands, packaging preferences, and shopper behaviour within the deodorants category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the deodorants landscape in Kenya.
Here is the type of information included in this report:
- A total of 513 deodorants products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 129 different deodorants brands
- The most common pack size in the deodorants category is 0.05 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 8,881 new unique product entries have been recorded in the deodorants category
- Rexona is currently the most scanned deodorants brand in Kenya
Report on the deodorants category in Kenya
A comprehensive report is available upon request.
Related deodorants categories
- Personal care
- Bath and Shower
- Depilatories
- Men’s Shaving
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of deodorants insights available
- Top deodorants products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of deodorants brands in Kenya by demographics
- Deodorants brand shopper profile
- Average consumer rating per deodorants product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual deodorants products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan deodorants products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the deodorants sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
