- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the deodorants market in Ghana
Explore in-depth insights into the deodorants market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top deodorants brands, packaging preferences, and shopper behaviour within the deodorants category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the deodorants landscape in Ghana.
Here is the type of information included in this report:
- A total of 930 deodorants products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 241 different deodorants brands
- The most common pack size in the deodorants category is 0.05 l, with the Can format being the most frequently used
- In the past 12 months, 12,081 new unique product entries have been recorded in the deodorants category
- Dove is currently the most scanned deodorants brand in Ghana
Report on the deodorants category in Ghana
A comprehensive report is available upon request.
Related deodorants categories
- Personal care
- Bath and Shower
- Depilatories
- Men’s Shaving
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of deodorants insights available
- Top deodorants products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of deodorants brands in Ghana by demographics
- Deodorants brand shopper profile
- Average consumer rating per deodorants product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual deodorants products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan deodorants products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the deodorants sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
