- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the body care market in Ghana
Explore in-depth insights into the body care market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top body care brands, packaging preferences, and shopper behaviour within the body care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the body care landscape in Ghana.
Here is the type of information included in this report:
- A total of 1,387 body care products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 439 different body care brands
- The most common pack size in the body care category is 0.5 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 26,013 new unique product entries have been recorded in the body care category
- Queen Elizabeth is currently the most scanned body care brand in Ghana
Report on the body care category in Ghana
A comprehensive report is available upon request.
Related body care categories
- Skin Care
- Face Care
- Foot care
- Hand Care
- Sun Care
- Body lotion/cream
- Petroleum Jelly
- Talcum Powder
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of body care insights available
- Top body care products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of body care brands in Ghana by demographics
- Body Care brand shopper profile
- Average consumer rating per body care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual body care products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan body care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the body care sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
