- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the bar soap market in Ghana
Explore in-depth insights into the bar soap market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top bar soap brands, packaging preferences, and shopper behaviour within the bar soap category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the bar soap landscape in Ghana.
Here is the type of information included in this report:
- A total of 481 bar soap products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 190 different bar soap brands
- The most common pack size in the bar soap category is 0.1 kg, with the Sachet format being the most frequently used
- In the past 12 months, 11,332 new unique product entries have been recorded in the bar soap category
- Geisha is currently the most scanned bar soap brand in Ghana
Report on the bar soap category in Ghana
A comprehensive report is available upon request.
Related bar soap categories
- Bath and Shower
- Liquid Soap
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of bar soap insights available
- Top bar soap products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of bar soap brands in Ghana by demographics
- Bar Soap brand shopper profile
- Average consumer rating per bar soap product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual bar soap products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan bar soap products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the bar soap sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
