- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the diapers market in Kenya
Explore in-depth insights into the diapers market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top diapers brands, packaging preferences, and shopper behaviour within the diapers category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the diapers landscape in Kenya.
Here is the type of information included in this report:
- A total of 141 diapers products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 18 different diapers brands
- The most common pack size in the diapers category is 40 kg, with the Bag format being the most frequently used
- In the past 12 months, 3,122 new unique product entries have been recorded in the diapers category
- Softcare is currently the most scanned diapers brand in Kenya
Report on the diapers category in Kenya
A comprehensive report is available upon request.
Related diapers categories
- Baby Care
- Baby Bath
- Baby Hair Care
- Baby Skin Care
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of diapers insights available
- Top diapers products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of diapers brands in Kenya by demographics
- Diapers brand shopper profile
- Average consumer rating per diapers product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual diapers products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan diapers products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the diapers sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
