- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the baby care market in Tanzania
Explore in-depth insights into the baby care market in Tanzania, drawn from real consumer data. This market report analyzes key consumption trends, top baby care brands, packaging preferences, and shopper behaviour within the baby care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the baby care landscape in Tanzania.
Here is the type of information included in this report:
- A total of 71 baby care products (SKUs) have been scanned by consumers in Tanzania, providing a comprehensive view of the category
- These products span 30 different baby care brands
- The most common pack size in the baby care category is 0.175 kg, with the Bag format being the most frequently used
- In the past 12 months, 737 new unique product entries have been recorded in the baby care category
- Softcare is currently the most scanned baby care brand in Tanzania
Report on the baby care category in Tanzania
A comprehensive report is available upon request.
Related baby care categories
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- Baby Bath
- Baby Hair Care
- Baby Skin Care
- Diapers
Regions in Tanzania covered in the report
- Arusha
- Dar es Salaam
- Dodoma
- Geita
- Iringa
- Kagera
- Katavi
- Kigoma
- Kilimanjaro
- Lindi
- Manyara
- Mara
- Mbeya
- Morogoro
- Mtwara
- Mwanza
- Njombe
- Pemba North
- Pemba South
- Pwani
- Rukwa
- Ruvuma
- Shinyanga
- Simiyu
- Singida
- Tabora
- Tanga
- Zanzibar North
- Zanzibar South and Central
- Zanzibar West
Other types of baby care insights available
- Top baby care products in Tanzania overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of baby care brands in Tanzania by demographics
- Baby Care brand shopper profile
- Average consumer rating per baby care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual baby care products consumers in Tanzania are purchasing and consuming.
Online panel members from Tanzania scan baby care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the baby care sector in Tanzania, get in touch on contact@sagaciresearch.com or click below.
