- 29/01/2026
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the pasta market in Ethiopia
Explore in-depth insights into the pasta market in Ethiopia, drawn from real consumer data. This market report analyzes key consumption trends, top pasta brands, packaging preferences, and shopper behaviour within the pasta category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the pasta landscape in Ethiopia.
Here is the type of information included in this report:
- A total of 19 pasta products (SKUs) have been scanned by consumers in Ethiopia, providing a comprehensive view of the category
- These products span 16 different pasta brands
- The most common pack size in the pasta category is 500 g, with the Plastic Wrap format being the most frequently used
- In the past 12 months, 803 new unique product entries have been recorded in the pasta category
- Ok is currently the most scanned pasta brand in Ethiopia
Report on the pasta category in Ethiopia
Order your report today to access a comprehensive picture of this category and identify growth opportunities.
Related pasta categories
- Rice, Pasta and Noodles
- Couscous
- Instant Noodles
- Rice
Regions in Ethiopia covered in the report
- Addis Abeba
- Afar
- Amhara
- Benshangul-Gumaz
- Dire Dawa
- Gambela Peoples
- Harari People
- Oromia
- Somali
- Southern Nations, Nationalities and Peoples
- Tigray
Other types of pasta insights available
- Top pasta products in Ethiopia overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of pasta brands in Ethiopia by demographics
- Pasta brand shopper profile
- Average consumer rating per pasta product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual pasta products consumers in Ethiopia are purchasing and consuming.
Online panel members from Ethiopia scan pasta products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the pasta sector in Ethiopia, get in touch on contact@sagaciresearch.com or click below.
