- 29/01/2026
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the rice, pasta and noodles market in Ethiopia
Explore in-depth insights into the rice, pasta and noodles market in Ethiopia, drawn from real consumer data. This market report analyzes key consumption trends, top rice, pasta and noodles brands, packaging preferences, and shopper behaviour within the rice, pasta and noodles category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the rice, pasta and noodles landscape in Ethiopia.
Here is the type of information included in this report:
- A total of 40 rice, pasta and noodles products (SKUs) have been scanned by consumers in Ethiopia, providing a comprehensive view of the category
- These products span 32 different rice, pasta and noodles brands
- The most common pack size in the rice, pasta and noodles category is 500 g, with the Plastic Wrap format being the most frequently used
- In the past 12 months, 1,470 new unique product entries have been recorded in the rice, pasta and noodles category
- Ok is currently the most scanned rice, pasta and noodles brand in Ethiopia
Report on the rice, pasta and noodles category in Ethiopia
Order your report today to access a comprehensive picture of this category and identify growth opportunities.
Related rice, pasta and noodles categories
- Packaged Food
- Biscuits
- Bread, Flour, Pastries and Baking Ingredients
- Canned and Preserved Foods
- Confectionery
- Edible oils
- Family Cereals
- Frozen Foods
- Nuts, Seeds and Dry Fruits
- Salty Snacks
- Sauces, Dressings and Condiments
- Spreads, Jams and Honey
- Couscous
- Instant Noodles
- Pasta
- Rice
Regions in Ethiopia covered in the report
- Addis Abeba
- Afar
- Amhara
- Benshangul-Gumaz
- Dire Dawa
- Gambela Peoples
- Harari People
- Oromia
- Somali
- Southern Nations, Nationalities and Peoples
- Tigray
Other types of rice, pasta and noodles insights available
- Top rice, pasta and noodles products in Ethiopia overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of rice, pasta and noodles brands in Ethiopia by demographics
- Rice, Pasta and Noodles brand shopper profile
- Average consumer rating per rice, pasta and noodles product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual rice, pasta and noodles products consumers in Ethiopia are purchasing and consuming.
Online panel members from Ethiopia scan rice, pasta and noodles products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the rice, pasta and noodles sector in Ethiopia, get in touch on contact@sagaciresearch.com or click below.
