- 29/01/2026
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the toothpaste market in Ethiopia
Explore in-depth insights into the toothpaste market in Ethiopia, drawn from real consumer data. This market report analyzes key consumption trends, top toothpaste brands, packaging preferences, and shopper behaviour within the toothpaste category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the toothpaste landscape in Ethiopia.
Here is the type of information included in this report:
- A total of 54 toothpaste products (SKUs) have been scanned by consumers in Ethiopia, providing a comprehensive view of the category
- These products span 14 different toothpaste brands
- The most common pack size in the toothpaste category is 60 g, with the Paper box format being the most frequently used
- In the past 12 months, 1,004 new unique product entries have been recorded in the toothpaste category
- Signal is currently the most scanned toothpaste brand in Ethiopia
Report on the toothpaste category in Ethiopia
Order your report today to access a comprehensive picture of this category and identify growth opportunities.
Related toothpaste categories
- Oral Care
- Dental Floss
- Mouthwashes
- Toothbrushes
Regions in Ethiopia covered in the report
- Addis Abeba
- Afar
- Amhara
- Benshangul-Gumaz
- Dire Dawa
- Gambela Peoples
- Harari People
- Oromia
- Somali
- Southern Nations, Nationalities and Peoples
- Tigray
Other types of toothpaste insights available
- Top toothpaste products in Ethiopia overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of toothpaste brands in Ethiopia by demographics
- Toothpaste brand shopper profile
- Average consumer rating per toothpaste product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual toothpaste products consumers in Ethiopia are purchasing and consuming.
Online panel members from Ethiopia scan toothpaste products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the toothpaste sector in Ethiopia, get in touch on contact@sagaciresearch.com or click below.
