- 29/01/2026
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the baby care market in Ethiopia
Explore in-depth insights into the baby care market in Ethiopia, drawn from real consumer data. This market report analyzes key consumption trends, top baby care brands, packaging preferences, and shopper behaviour within the baby care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the baby care landscape in Ethiopia.
Here is the type of information included in this report:
- A total of 73 baby care products (SKUs) have been scanned by consumers in Ethiopia, providing a comprehensive view of the category
- These products span 32 different baby care brands
- The most common pack size in the baby care category is 4 units, with the Bag format being the most frequently used
- In the past 12 months, 659 new unique product entries have been recorded in the baby care category
- COCO is currently the most scanned baby care brand in Ethiopia
Report on the baby care category in Ethiopia
Order your report today to access a comprehensive picture of this category and identify growth opportunities.
Related baby care categories
- Beauty and Personal Care
- Cosmetics and Beauty
- Hair Care
- Oral Care
- Personal care
- Skin Care
- Tissue and Hygiene
- Baby Bath
- Baby Hair Care
- Baby Skin Care
- Diapers
Regions in Ethiopia covered in the report
- Addis Abeba
- Afar
- Amhara
- Benshangul-Gumaz
- Dire Dawa
- Gambela Peoples
- Harari People
- Oromia
- Somali
- Southern Nations, Nationalities and Peoples
- Tigray
Other types of baby care insights available
- Top baby care products in Ethiopia overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of baby care brands in Ethiopia by demographics
- Baby Care brand shopper profile
- Average consumer rating per baby care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual baby care products consumers in Ethiopia are purchasing and consuming.
Online panel members from Ethiopia scan baby care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the baby care sector in Ethiopia, get in touch on contact@sagaciresearch.com or click below.
