Tobacco market in Zambia

Detailed insights on the tobacco market in Zambia

Explore in-depth insights into the tobacco market in Zambia, drawn from real consumer data. This market report analyzes key consumption trends, top tobacco brands, packaging preferences, and shopper behaviour within the tobacco category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the tobacco landscape in Zambia.

Here is the type of information included in this report:

  • A total of 48 tobacco products (SKUs) have been scanned by consumers in Zambia, providing a comprehensive view of the category
  • These products span 36 different tobacco brands
  • The most common pack size in the tobacco category is 1.4e-05 kg, with the Paper box format being the most frequently used
  • In the past 12 months, 819 new unique product entries have been recorded in the tobacco category
  • Rothmans is currently the most scanned tobacco brand in Zambia

Report on the tobacco category in Zambia

A comprehensive report is available upon request.

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Related tobacco categories

  • Cigarettes
  • Other Tobacco

Regions in Zambia covered in the report

  • Central
  • Copperbelt
  • Eastern
  • Luapula
  • Lusaka
  • Muchinga
  • North-Western
  • Northern
  • Southern
  • Western

Other types of tobacco insights available

  • Top tobacco products in Zambia overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of tobacco brands in Zambia by demographics
  • Tobacco brand shopper profile
  • Average consumer rating per tobacco product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual tobacco products consumers in Zambia are purchasing and consuming.

Online panel members from Zambia scan tobacco products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the tobacco sector in Zambia, get in touch on contact@sagaciresearch.com or click below.