Beauty and Personal Care market in Tanzania

Detailed insights on the beauty and personal care market in Tanzania

Explore in-depth insights into the beauty and personal care market in Tanzania, drawn from real consumer data. This market report analyzes key consumption trends, top beauty and personal care brands, packaging preferences, and shopper behaviour within the beauty and personal care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the beauty and personal care landscape in Tanzania.

Here is the type of information included in this report:

  • A total of 3,998 beauty and personal care products (SKUs) have been scanned by consumers in Tanzania, providing a comprehensive view of the category
  • These products span 1,092 different beauty and personal care brands
  • The most common pack size in the beauty and personal care category is 0.1 kg, with the Paper box format being the most frequently used
  • In the past 12 months, 74,862 new unique product entries have been recorded in the beauty and personal care category
  • Colgate is currently the most scanned beauty and personal care brand in Tanzania

Report on the beauty and personal care category in Tanzania

A comprehensive report is available upon request.

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Related beauty and personal care categories

  • Bar Soap
  • Bath and Shower
  • Body Care
  • Body lotion/cream
  • Colourants
  • Cosmetics and Beauty
  • Cotton Buds
  • Dental Floss
  • Deodorants
  • Depilatories
  • Eye Make-Up
  • Face Care
  • Facial Make-Up
  • Fragrances
  • Hair Care
  • Hair Food and Conditioners
  • Hair extensions
  • Hygiene
  • Lip Products
  • Liquid Soap
  • Make-Up / Colour Cosmetics
  • Men’s Shaving
  • Mouthwashes
  • Nail Products
  • Oral Care
  • Personal care
  • Petroleum Jelly
  • Sanitary Protection
  • Shampoos
  • Skin Care
  • Styling Agents and Gel
  • Sun Care
  • Talcum Powder
  • Tissue
  • Tissue and Hygiene
  • Toothbrushes
  • Toothpaste
  • Wipes

Regions in Tanzania covered in the report

  • Arusha
  • Dar es Salaam
  • Dodoma
  • Geita
  • Iringa
  • Kagera
  • Katavi
  • Kigoma
  • Kilimanjaro
  • Lindi
  • Manyara
  • Mara
  • Mbeya
  • Morogoro
  • Mtwara
  • Mwanza
  • Njombe
  • Pemba North
  • Pemba South
  • Pwani
  • Rukwa
  • Ruvuma
  • Shinyanga
  • Simiyu
  • Singida
  • Tabora
  • Tanga
  • Zanzibar North
  • Zanzibar South and Central
  • Zanzibar West

Other types of beauty and personal care insights available

  • Top beauty and personal care products in Tanzania overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of beauty and personal care brands in Tanzania by demographics
  • Beauty and Personal Care brand shopper profile
  • Average consumer rating per beauty and personal care product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual beauty and personal care products consumers in Tanzania are purchasing and consuming.

Online panel members from Tanzania scan beauty and personal care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the beauty and personal care sector in Tanzania, get in touch on contact@sagaciresearch.com or click below.