Rum market in Nigeria

Detailed insights on the rum market in Nigeria

Explore in-depth insights into the rum market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top rum brands, packaging preferences, and shopper behaviour within the rum category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the rum landscape in Nigeria.

Here is the type of information included in this report:

  • A total of 24 rum products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
  • These products span 13 different rum brands
  • The most common pack size in the rum category is 0.04 l, with the Sachet format being the most frequently used
  • In the past 12 months, 717 new unique product entries have been recorded in the rum category
  • Captain Jack is currently the most scanned rum brand in Nigeria

Report on the rum category in Nigeria

A comprehensive report is available upon request.

Report on the spirits market in Cameroon

Related rum categories

  • Spirits
    • Brandy and Cognac
    • Gin
    • Liqueurs
    • Tequila and Mezcal
    • Vodka
    • Whisky

Regions in Nigeria covered in the report

  • Abia
  • Adamawa
  • Akwa Ibom
  • Anambra
  • Bauchi
  • Bayelsa
  • Benue
  • Borno
  • Cross River
  • Delta
  • Ebonyi
  • Edo
  • Ekiti
  • Enugu
  • Federal Capital Territory
  • Gombe
  • Imo
  • Jigawa
  • Kaduna
  • Kano
  • Katsina
  • Kebbi
  • Kogi
  • Kwara
  • Lagos
  • Nassarawa
  • Niger
  • Ogun
  • Ondo
  • Osun
  • Oyo
  • Plateau
  • Rivers
  • Sokoto
  • Taraba
  • Yobe
  • Zamfara

Other types of rum insights available

  • Top rum products in Nigeria overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of rum brands in Nigeria by demographics
  • Rum brand shopper profile
  • Average consumer rating per rum product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual rum products consumers in Nigeria are purchasing and consuming.

Online panel members from Nigeria scan rum products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the rum sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.