- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the wipes market in Nigeria
Explore in-depth insights into the wipes market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top wipes brands, packaging preferences, and shopper behaviour within the wipes category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the wipes landscape in Nigeria.
Here is the type of information included in this report:
- A total of 50 wipes products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
- These products span 35 different wipes brands
- The most common pack size in the wipes category is 0.6 kg, with the Sachet format being the most frequently used
- In the past 12 months, 861 new unique product entries have been recorded in the wipes category
- Unilever is currently the most scanned wipes brand in Nigeria
Report on the wipes category in Nigeria
A comprehensive report is available upon request.
Related wipes categories
- Hygiene
- Cotton Buds
- Sanitary Protection
Regions in Nigeria covered in the report
- Abia
- Adamawa
- Akwa Ibom
- Anambra
- Bauchi
- Bayelsa
- Benue
- Borno
- Cross River
- Delta
- Ebonyi
- Edo
- Ekiti
- Enugu
- Federal Capital Territory
- Gombe
- Imo
- Jigawa
- Kaduna
- Kano
- Katsina
- Kebbi
- Kogi
- Kwara
- Lagos
- Nassarawa
- Niger
- Ogun
- Ondo
- Osun
- Oyo
- Plateau
- Rivers
- Sokoto
- Taraba
- Yobe
- Zamfara
Other types of wipes insights available
- Top wipes products in Nigeria overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of wipes brands in Nigeria by demographics
- Wipes brand shopper profile
- Average consumer rating per wipes product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual wipes products consumers in Nigeria are purchasing and consuming.
Online panel members from Nigeria scan wipes products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the wipes sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.
