- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the beauty and personal care market in Nigeria
Explore in-depth insights into the beauty and personal care market in Nigeria, drawn from real consumer data. This market report analyzes key consumption trends, top beauty and personal care brands, packaging preferences, and shopper behaviour within the beauty and personal care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the beauty and personal care landscape in Nigeria.
Here is the type of information included in this report:
- A total of 7,045 beauty and personal care products (SKUs) have been scanned by consumers in Nigeria, providing a comprehensive view of the category
- These products span 1,512 different beauty and personal care brands
- The most common pack size in the beauty and personal care category is 0.1 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 146,125 new unique product entries have been recorded in the beauty and personal care category
- Nivea is currently the most scanned beauty and personal care brand in Nigeria
Report on the beauty and personal care category in Nigeria
A comprehensive report is available upon request.
Related beauty and personal care categories
-
- Bar Soap
- Bath and Shower
- Body Care
- Body lotion/cream
- Colourants
- Cosmetics and Beauty
- Cotton Buds
- Dental Floss
- Deodorants
- Depilatories
- Eye Make-Up
- Face Care
- Facial Make-Up
- Fragrances
- Hair Care
- Hair Food and Conditioners
- Hair extensions
- Hygiene
- Lip Products
- Liquid Soap
- Make-Up / Colour Cosmetics
- Men’s Shaving
- Mouthwashes
- Nail Products
- Oral Care
- Personal care
- Petroleum Jelly
- Sanitary Protection
- Shampoos
- Skin Care
- Styling Agents and Gel
- Sun Care
- Talcum Powder
- Tissue
- Tissue and Hygiene
- Toothbrushes
- Toothpaste
- Wipes
Regions in Nigeria covered in the report
- Abia
- Adamawa
- Akwa Ibom
- Anambra
- Bauchi
- Bayelsa
- Benue
- Borno
- Cross River
- Delta
- Ebonyi
- Edo
- Ekiti
- Enugu
- Federal Capital Territory
- Gombe
- Imo
- Jigawa
- Kaduna
- Kano
- Katsina
- Kebbi
- Kogi
- Kwara
- Lagos
- Nassarawa
- Niger
- Ogun
- Ondo
- Osun
- Oyo
- Plateau
- Rivers
- Sokoto
- Taraba
- Yobe
- Zamfara
Other types of beauty and personal care insights available
- Top beauty and personal care products in Nigeria overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of beauty and personal care brands in Nigeria by demographics
- Beauty and Personal Care brand shopper profile
- Average consumer rating per beauty and personal care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual beauty and personal care products consumers in Nigeria are purchasing and consuming.
Online panel members from Nigeria scan beauty and personal care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the beauty and personal care sector in Nigeria, get in touch on contact@sagaciresearch.com or click below.
