Biscuits market in Morocco

Detailed insights on the biscuits market in Morocco

Explore in-depth insights into the biscuits market in Morocco, drawn from real consumer data. This market report analyzes key consumption trends, top biscuits brands, packaging preferences, and shopper behaviour within the biscuits category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the biscuits landscape in Morocco.

Here is the type of information included in this report:

  • A total of 1,046 biscuits products (SKUs) have been scanned by consumers in Morocco, providing a comprehensive view of the category
  • These products span 256 different biscuits brands
  • The most common pack size in the biscuits category is 1 kg, with the Sachet format being the most frequently used
  • In the past 12 months, 22,241 new unique product entries have been recorded in the biscuits category
  • Excelo is currently the most scanned biscuits brand in Morocco

Report on the biscuits category in Morocco

A comprehensive report is available upon request.

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Related biscuits categories

  • Packaged Food
    • Bread, Flour, Pastries and Baking Ingredients
    • Confectionery
    • Dry Foods
    • Edible oils
    • Family Cereals
    • Frozen Foods
    • Nuts, Seeds and Dry Fruits
    • Rice, Pasta and Noodles
    • Salty Snacks
    • Sauces, Dressings and Condiments
    • Spreads, Jams and Honey

Regions in Morocco covered in the report

  • Boujdour
  • Chaouia – Ouardigha
  • Doukkala – Abda
  • Es Semara
  • Fès – Boulemane
  • Gharb – Chrarda – Béni Hssen
  • Grand Casablanca
  • Guelmim – Es-Semara
  • Laayoune
  • Laâyoune – Boujdour – Sakia El Hamra
  • Marrakech – Tensift – Al Haouz
  • Meknès – Tafilalet
  • Oriental
  • Oued el Dahab
  • Rabat – Salé – Zemmour – Zaer
  • Souss – Massa – Draâ
  • Tadla – Azilal
  • Tanger – Tétouan
  • Taza – Al Hoceima – Taounate

Other types of biscuits insights available

  • Top biscuits products in Morocco overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of biscuits brands in Morocco by demographics
  • Biscuits brand shopper profile
  • Average consumer rating per biscuits product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual biscuits products consumers in Morocco are purchasing and consuming.

Online panel members from Morocco scan biscuits products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the biscuits sector in Morocco, get in touch on contact@sagaciresearch.com or click below.