- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the salty snacks market in Madagascar
Explore in-depth insights into the salty snacks market in Madagascar, drawn from real consumer data. This market report analyzes key consumption trends, top salty snacks brands, packaging preferences, and shopper behaviour within the salty snacks category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the salty snacks landscape in Madagascar.
Here is the type of information included in this report:
- A total of 67 salty snacks products (SKUs) have been scanned by consumers in Madagascar, providing a comprehensive view of the category
- These products span 25 different salty snacks brands
- The most common pack size in the salty snacks category is 0.1 kg, with the Sachet format being the most frequently used
- In the past 12 months, 895 new unique product entries have been recorded in the salty snacks category
- Biscolata is currently the most scanned salty snacks brand in Madagascar
Report on the salty snacks category in Madagascar
A comprehensive report is available upon request.

Related salty snacks categories
- Packaged Food
- Biscuits
- Bread, Flour, Pastries and Baking Ingredients
- Confectionery
- Dry Foods
- Edible oils
- Family Cereals
- Frozen Foods
- Nuts, Seeds and Dry Fruits
- Rice, Pasta and Noodles
- Sauces, Dressings and Condiments
- Spreads, Jams and Honey
Regions in Madagascar covered in the report
- Antananarivo
- Antsiranana
- Fianarantsoa
- Mahajanga
- Toamasina
- Toliary
Other types of salty snacks insights available
- Top salty snacks products in Madagascar overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of salty snacks brands in Madagascar by demographics
- Salty Snacks brand shopper profile
- Average consumer rating per salty snacks product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual salty snacks products consumers in Madagascar are purchasing and consuming.
Online panel members from Madagascar scan salty snacks products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the salty snacks sector in Madagascar, get in touch on contact@sagaciresearch.com or click below.