- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the chocolate confectionery market in Kenya
Explore in-depth insights into the chocolate confectionery market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top chocolate confectionery brands, packaging preferences, and shopper behaviour within the chocolate confectionery category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the chocolate confectionery landscape in Kenya.
Here is the type of information included in this report:
- A total of 167 chocolate confectionery products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 43 different chocolate confectionery brands
- The most common pack size in the chocolate confectionery category is 0.08 kg, with the Bag format being the most frequently used
- In the past 12 months, 4,621 new unique product entries have been recorded in the chocolate confectionery category
- Cadbury is currently the most scanned chocolate confectionery brand in Kenya
Report on the chocolate confectionery category in Kenya
A comprehensive report is available upon request.
Related chocolate confectionery categories
- Confectionery
- Candies and Sweets (non-chocolate)
- Chewing Gum
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of chocolate confectionery insights available
- Top chocolate confectionery products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of chocolate confectionery brands in Kenya by demographics
- Chocolate Confectionery brand shopper profile
- Average consumer rating per chocolate confectionery product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual chocolate confectionery products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan chocolate confectionery products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the chocolate confectionery sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
