- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the chewing gum market in Kenya
Explore in-depth insights into the chewing gum market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top chewing gum brands, packaging preferences, and shopper behaviour within the chewing gum category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the chewing gum landscape in Kenya.
Here is the type of information included in this report:
- A total of 164 chewing gum products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 38 different chewing gum brands
- The most common pack size in the chewing gum category is 0.01 kg, with the Sachet format being the most frequently used
- In the past 12 months, 4,485 new unique product entries have been recorded in the chewing gum category
- Mr. Berry’s is currently the most scanned chewing gum brand in Kenya
Report on the chewing gum category in Kenya
A comprehensive report is available upon request.
Related chewing gum categories
- Confectionery
- Candies and Sweets (non-chocolate)
- Chocolate Confectionery
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of chewing gum insights available
- Top chewing gum products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of chewing gum brands in Kenya by demographics
- Chewing Gum brand shopper profile
- Average consumer rating per chewing gum product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual chewing gum products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan chewing gum products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the chewing gum sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
