- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the biscuits market in Kenya
Explore in-depth insights into the biscuits market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top biscuits brands, packaging preferences, and shopper behaviour within the biscuits category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the biscuits landscape in Kenya.
Here is the type of information included in this report:
- A total of 879 biscuits products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 169 different biscuits brands
- The most common pack size in the biscuits category is 0.1 kg, with the Sachet format being the most frequently used
- In the past 12 months, 28,778 new unique product entries have been recorded in the biscuits category
- Nuvita is currently the most scanned biscuits brand in Kenya
Report on the biscuits category in Kenya
A comprehensive report is available upon request.
Related biscuits categories
- Packaged Food
- Bread, Flour, Pastries and Baking Ingredients
- Confectionery
- Dry Foods
- Edible oils
- Family Cereals
- Frozen Foods
- Nuts, Seeds and Dry Fruits
- Rice, Pasta and Noodles
- Salty Snacks
- Sauces, Dressings and Condiments
- Spreads, Jams and Honey
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of biscuits insights available
- Top biscuits products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of biscuits brands in Kenya by demographics
- Biscuits brand shopper profile
- Average consumer rating per biscuits product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual biscuits products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan biscuits products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the biscuits sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
