- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the ice cream market in Kenya
Explore in-depth insights into the ice cream market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top ice cream brands, packaging preferences, and shopper behaviour within the ice cream category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the ice cream landscape in Kenya.
Here is the type of information included in this report:
- A total of 177 ice cream products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 23 different ice cream brands
- The most common pack size in the ice cream category is 1 l, with the Plastic Wrap format being the most frequently used
- In the past 12 months, 2,510 new unique product entries have been recorded in the ice cream category
- Dairyland is currently the most scanned ice cream brand in Kenya
Report on the ice cream category in Kenya
A comprehensive report is available upon request.
Related ice cream categories
- Dairy
- Butter
- Cheese
- Condensed and Evaporated milk
- Cream
- Dairy Desserts
- Margarine
- Milk
- Powder Milk
- Yoghurt and Sour Milk
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of ice cream insights available
- Top ice cream products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of ice cream brands in Kenya by demographics
- Ice Cream brand shopper profile
- Average consumer rating per ice cream product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual ice cream products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan ice cream products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the ice cream sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
