- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the butter market in Kenya
Explore in-depth insights into the butter market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top butter brands, packaging preferences, and shopper behaviour within the butter category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the butter landscape in Kenya.
Here is the type of information included in this report:
- A total of 65 butter products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 28 different butter brands
- The most common pack size in the butter category is 3 kg, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 1,930 new unique product entries have been recorded in the butter category
- Rina is currently the most scanned butter brand in Kenya
Report on the butter category in Kenya
A comprehensive report is available upon request.
Related butter categories
- Dairy
- Cheese
- Condensed and Evaporated milk
- Cream
- Dairy Desserts
- Ice Cream
- Margarine
- Milk
- Powder Milk
- Yoghurt and Sour Milk
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of butter insights available
- Top butter products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of butter brands in Kenya by demographics
- Butter brand shopper profile
- Average consumer rating per butter product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual butter products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan butter products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the butter sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
