- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the dairy market in Kenya
Explore in-depth insights into the dairy market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top dairy brands, packaging preferences, and shopper behaviour within the dairy category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the dairy landscape in Kenya.
Here is the type of information included in this report:
- A total of 1,374 dairy products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 253 different dairy brands
- The most common pack size in the dairy category is 0.5 l, with the Sachet format being the most frequently used
- In the past 12 months, 57,700 new unique product entries have been recorded in the dairy category
- Brookside is currently the most scanned dairy brand in Kenya
Report on the dairy category in Kenya
A comprehensive report is available upon request.
Related dairy categories
- Food & Drinks
- Baby Food
- Beverages
- Canned and Preserved Foods
- Packaged Food
- Butter
- Cheese
- Condensed and Evaporated milk
- Cream
- Dairy Desserts
- Ice Cream
- Margarine
- Milk
- Powder Milk
- Yoghurt and Sour Milk
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of dairy insights available
- Top dairy products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of dairy brands in Kenya by demographics
- Dairy brand shopper profile
- Average consumer rating per dairy product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual dairy products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan dairy products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the dairy sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
