- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the tea market in Kenya
Explore in-depth insights into the tea market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top tea brands, packaging preferences, and shopper behaviour within the tea category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the tea landscape in Kenya.
Here is the type of information included in this report:
- A total of 544 tea products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 113 different tea brands
- The most common pack size in the tea category is 0.05 kg, with the Sachet format being the most frequently used
- In the past 12 months, 10,782 new unique product entries have been recorded in the tea category
- Fahari is currently the most scanned tea brand in Kenya
Report on the tea category in Kenya
A comprehensive report is available upon request.
Related tea categories
- Non-Alcoholic Beverages
- Bottled Water
- Carbonated Soft Drinks
- Coffee
- Energy Drinks
- Flavoured Powder Drinks
- Juices
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of tea insights available
- Top tea products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of tea brands in Kenya by demographics
- Tea brand shopper profile
- Average consumer rating per tea product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual tea products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan tea products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the tea sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
