Energy Drinks market in Kenya

Detailed insights on the energy drinks market in Kenya

Explore in-depth insights into the energy drinks market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top energy drinks brands, packaging preferences, and shopper behaviour within the energy drinks category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the energy drinks landscape in Kenya.

Here is the type of information included in this report:

  • A total of 136 energy drinks products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
  • These products span 62 different energy drinks brands
  • The most common pack size in the energy drinks category is 0.4 l, with the Plastic Bottle format being the most frequently used
  • In the past 12 months, 13,630 new unique product entries have been recorded in the energy drinks category
  • Predator is currently the most scanned energy drinks brand in Kenya

Report on the energy drinks category in Kenya

A comprehensive report is available upon request.

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Related energy drinks categories

  • Non-Alcoholic Beverages
    • Bottled Water
    • Carbonated Soft Drinks
    • Coffee
    • Flavoured Powder Drinks
    • Juices
    • Tea

Regions in Kenya covered in the report

  • Baringo
  • Bomet
  • Bungoma
  • Busia
  • Elgeyo-Marakwet
  • Embu
  • Garissa
  • Homa Bay
  • Isiolo
  • Kajiado
  • Kakamega
  • Kericho
  • Kiambu
  • Kilifi
  • Kirinyaga
  • Kisii
  • Kisumu
  • Kitui
  • Kwale
  • Laikipia
  • Lamu
  • Machakos
  • Makueni
  • Mandera
  • Marsabit
  • Meru
  • Migori
  • Mombasa
  • Murang’a
  • Nairobi
  • Nakuru
  • Nandi
  • Narok
  • Nyamira
  • Nyandarua
  • Nyeri
  • Samburu
  • Siaya
  • Taita Taveta
  • Tana River
  • Tharaka-Nithi
  • Trans Nzoia
  • Turkana
  • Uasin Gishu
  • Vihiga
  • Wajir
  • West Pokot

Other types of energy drinks insights available

  • Top energy drinks products in Kenya overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of energy drinks brands in Kenya by demographics
  • Energy Drinks brand shopper profile
  • Average consumer rating per energy drinks product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual energy drinks products consumers in Kenya are purchasing and consuming.

Online panel members from Kenya scan energy drinks products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the energy drinks sector in Kenya, get in touch on contact@sagaciresearch.com or click below.