Gin market in Kenya

Detailed insights on the gin market in Kenya

Explore in-depth insights into the gin market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top gin brands, packaging preferences, and shopper behaviour within the gin category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the gin landscape in Kenya.

Here is the type of information included in this report:

• A total of 80 gin products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
• These products span 35 different gin brands
• The most common pack size in the gin category is 0.75 l, with the Glass Bottle format being the most frequently used
• In the past 12 months, 2,608 new unique product entries have been recorded in the gin category
• Chrome is currently the most scanned gin brand in Kenya

Report on the gin category in Kenya

A comprehensive report is available upon request.

Related gin categories

• Spirits
  • Brandy and Cognac
  • Liqueurs
  • Rum
  • Tequila and Mezcal
  • Vodka
  • Whisky

Regions in Kenya covered in the report

• Baringo
• Bomet
• Bungoma
• Busia
• Elgeyo-Marakwet
• Embu
• Garissa
• Homa Bay
• Isiolo
• Kajiado
• Kakamega
• Kericho
• Kiambu
• Kilifi
• Kirinyaga
• Kisii
• Kisumu
• Kitui
• Kwale
• Laikipia
• Lamu
• Machakos
• Makueni
• Mandera
• Marsabit
• Meru
• Migori
• Mombasa
• Murang’a
• Nairobi
• Nakuru
• Nandi
• Narok
• Nyamira
• Nyandarua
• Nyeri
• Samburu
• Siaya
• Taita Taveta
• Tana River
• Tharaka-Nithi
• Trans Nzoia
• Turkana
• Uasin Gishu
• Vihiga
• Wajir
• West Pokot

Other types of gin insights available

• Top gin products in Kenya overview (brand, format, size in units, price, etc)
• Share of products by demographics (gender, age, SEC, regions) evolution
• Share of gin brands in Kenya by demographics
• Gin brand shopper profile
• Average consumer rating per gin product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual gin products consumers in Kenya are purchasing and consuming.

Online panel members from Kenya scan gin products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the gin sector in Kenya, get in touch on contact@sagaciresearch.com or click below.

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