- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the alcoholic beverages market in Kenya
Explore in-depth insights into the alcoholic beverages market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top alcoholic beverages brands, packaging preferences, and shopper behaviour within the alcoholic beverages category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the alcoholic beverages landscape in Kenya.
Here is the type of information included in this report:
- A total of 662 alcoholic beverages products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 284 different alcoholic beverages brands
- The most common pack size in the alcoholic beverages category is 0.5 l, with the Glass Bottle format being the most frequently used
- In the past 12 months, 25,718 new unique product entries have been recorded in the alcoholic beverages category
- Tusker is currently the most scanned alcoholic beverages brand in Kenya
Report on the alcoholic beverages category in Kenya
A comprehensive report is available upon request.
Related alcoholic beverages categories
- Beverages
- Non-Alcoholic Beverages
- Beer
- Brandy and Cognac
- Gin
- Liqueurs
- Ready to Drink Beverages
- Rum
- Spirits
- Tequila and Mezcal
- Vodka
- Whisky
- Wine & Champagne
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of alcoholic beverages insights available
- Top alcoholic beverages products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of alcoholic beverages brands in Kenya by demographics
- Alcoholic Beverages brand shopper profile
- Average consumer rating per alcoholic beverages product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual alcoholic beverages products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan alcoholic beverages products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the alcoholic beverages sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
