- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the infant cereals market in Kenya
Explore in-depth insights into the infant cereals market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top infant cereals brands, packaging preferences, and shopper behaviour within the infant cereals category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the infant cereals landscape in Kenya.
Here is the type of information included in this report:
- A total of 60 infant cereals products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 37 different infant cereals brands
- The most common pack size in the infant cereals category is 0.05 kg, with the Paper box format being the most frequently used
- In the past 12 months, 3,313 new unique product entries have been recorded in the infant cereals category
- Cerelac is currently the most scanned infant cereals brand in Kenya
Report on the infant cereals category in Kenya
A comprehensive report is available upon request.
Related infant cereals categories
- Baby Food
- Milk Formula
- Pureed Baby Food
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of infant cereals insights available
- Top infant cereals products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of infant cereals brands in Kenya by demographics
- Infant Cereals brand shopper profile
- Average consumer rating per infant cereals product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual infant cereals products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan infant cereals products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the infant cereals sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
