- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the consumer health market in Kenya
Explore in-depth insights into the consumer health market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top consumer health brands, packaging preferences, and shopper behaviour within the consumer health category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the consumer health landscape in Kenya.
Here is the type of information included in this report:
- A total of 2,064 consumer health products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 692 different consumer health brands
- The most common pack size in the consumer health category is 0.1 l, with the Paper box format being the most frequently used
- In the past 12 months, 17,967 new unique product entries have been recorded in the consumer health category
- Dawas is currently the most scanned consumer health brand in Kenya
Report on the consumer health category in Kenya
A comprehensive report is available upon request.
Related consumer health categories
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of consumer health insights available
- Top consumer health products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of consumer health brands in Kenya by demographics
- Consumer Health brand shopper profile
- Average consumer rating per consumer health product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual consumer health products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan consumer health products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the consumer health sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
