- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the tissue market in Kenya
Explore in-depth insights into the tissue market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top tissue brands, packaging preferences, and shopper behaviour within the tissue category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the tissue landscape in Kenya.
Here is the type of information included in this report:
- A total of 322 tissue products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 81 different tissue brands
- The most common pack size in the tissue category is 100 units, with the Plastic Wrap format being the most frequently used
- In the past 12 months, 9,288 new unique product entries have been recorded in the tissue category
- Hanan is currently the most scanned tissue brand in Kenya
Report on the tissue category in Kenya
A comprehensive report is available upon request.
Related tissue categories
- Tissue and Hygiene
- Hygiene
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of tissue insights available
- Top tissue products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of tissue brands in Kenya by demographics
- Tissue brand shopper profile
- Average consumer rating per tissue product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual tissue products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan tissue products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the tissue sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
