- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the wipes market in Kenya
Explore in-depth insights into the wipes market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top wipes brands, packaging preferences, and shopper behaviour within the wipes category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the wipes landscape in Kenya.
Here is the type of information included in this report:
- A total of 74 wipes products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 40 different wipes brands
- The most common pack size in the wipes category is 80 units, with the Plastic Wrap format being the most frequently used
- In the past 12 months, 3,210 new unique product entries have been recorded in the wipes category
- Softcare is currently the most scanned wipes brand in Kenya
Report on the wipes category in Kenya
A comprehensive report is available upon request.
Related wipes categories
- Hygiene
- Cotton Buds
- Sanitary Protection
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of wipes insights available
- Top wipes products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of wipes brands in Kenya by demographics
- Wipes brand shopper profile
- Average consumer rating per wipes product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual wipes products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan wipes products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the wipes sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
