- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the face care market in Kenya
Explore in-depth insights into the face care market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top face care brands, packaging preferences, and shopper behaviour within the face care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the face care landscape in Kenya.
Here is the type of information included in this report:
- A total of 325 face care products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 98 different face care brands
- The most common pack size in the face care category is 0.05 l, with the Tube format being the most frequently used
- In the past 12 months, 3,065 new unique product entries have been recorded in the face care category
- Skin touch is currently the most scanned face care brand in Kenya
Report on the face care category in Kenya
A comprehensive report is available upon request.
Related face care categories
- Skin Care
- Body Care
- Foot care
- Hand Care
- Sun Care
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of face care insights available
- Top face care products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of face care brands in Kenya by demographics
- Face Care brand shopper profile
- Average consumer rating per face care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual face care products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan face care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the face care sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
