- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the personal care market in Kenya
Explore in-depth insights into the personal care market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top personal care brands, packaging preferences, and shopper behaviour within the personal care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the personal care landscape in Kenya.
Here is the type of information included in this report:
- A total of 1,620 personal care products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 394 different personal care brands
- The most common pack size in the personal care category is 0.05 kg, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 32,469 new unique product entries have been recorded in the personal care category
- Rexona is currently the most scanned personal care brand in Kenya
Report on the personal care category in Kenya
A comprehensive report is available upon request.
Related personal care categories
- Beauty and Personal Care
- Cosmetics and Beauty
- Hair Care
- Oral Care
- Skin Care
- Tissue and Hygiene
- Bar Soap
- Bath and Shower
- Deodorants
- Depilatories
- Liquid Soap
- Men’s Shaving
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of personal care insights available
- Top personal care products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of personal care brands in Kenya by demographics
- Personal care brand shopper profile
- Average consumer rating per personal care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual personal care products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan personal care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the personal care sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
