- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the toothbrushes market in Kenya
Explore in-depth insights into the toothbrushes market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top toothbrushes brands, packaging preferences, and shopper behaviour within the toothbrushes category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the toothbrushes landscape in Kenya.
Here is the type of information included in this report:
- A total of 88 toothbrushes products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 25 different toothbrushes brands
- The most common pack size in the toothbrushes category is 1 units, with the Plastic Wrap format being the most frequently used
- In the past 12 months, 2,057 new unique product entries have been recorded in the toothbrushes category
- Colgate is currently the most scanned toothbrushes brand in Kenya
Report on the toothbrushes category in Kenya
A comprehensive report is available upon request.
Related toothbrushes categories
- Oral Care
- Dental Floss
- Mouthwashes
- Toothpaste
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of toothbrushes insights available
- Top toothbrushes products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of toothbrushes brands in Kenya by demographics
- Toothbrushes brand shopper profile
- Average consumer rating per toothbrushes product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual toothbrushes products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan toothbrushes products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the toothbrushes sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
