- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the mouthwashes market in Kenya
Explore in-depth insights into the mouthwashes market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top mouthwashes brands, packaging preferences, and shopper behaviour within the mouthwashes category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the mouthwashes landscape in Kenya.
Here is the type of information included in this report:
- A total of 68 mouthwashes products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 27 different mouthwashes brands
- The most common pack size in the mouthwashes category is 0.25 l, with the Plastic Bottle format being the most frequently used
- In the past 12 months, 1,413 new unique product entries have been recorded in the mouthwashes category
- Colgate is currently the most scanned mouthwashes brand in Kenya
Report on the mouthwashes category in Kenya
A comprehensive report is available upon request.
Related mouthwashes categories
- Oral Care
- Dental Floss
- Toothbrushes
- Toothpaste
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of mouthwashes insights available
- Top mouthwashes products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of mouthwashes brands in Kenya by demographics
- Mouthwashes brand shopper profile
- Average consumer rating per mouthwashes product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual mouthwashes products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan mouthwashes products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the mouthwashes sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
