- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the oral care market in Kenya
Explore in-depth insights into the oral care market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top oral care brands, packaging preferences, and shopper behaviour within the oral care category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the oral care landscape in Kenya.
Here is the type of information included in this report:
- A total of 437 oral care products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 87 different oral care brands
- The most common pack size in the oral care category is 0.14 kg, with the Paper box format being the most frequently used
- In the past 12 months, 21,624 new unique product entries have been recorded in the oral care category
- Colgate is currently the most scanned oral care brand in Kenya
Report on the oral care category in Kenya
A comprehensive report is available upon request.
Related oral care categories
- Beauty and Personal Care
- Cosmetics and Beauty
- Hair Care
- Personal care
- Skin Care
- Tissue and Hygiene
- Dental Floss
- Mouthwashes
- Toothbrushes
- Toothpaste
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of oral care insights available
- Top oral care products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of oral care brands in Kenya by demographics
- Oral Care brand shopper profile
- Average consumer rating per oral care product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual oral care products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan oral care products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the oral care sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
