- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the facial make-up market in Kenya
Explore in-depth insights into the facial make-up market in Kenya, drawn from real consumer data. This market report analyzes key consumption trends, top facial make-up brands, packaging preferences, and shopper behaviour within the facial make-up category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the facial make-up landscape in Kenya.
Here is the type of information included in this report:
- A total of 104 facial make-up products (SKUs) have been scanned by consumers in Kenya, providing a comprehensive view of the category
- These products span 45 different facial make-up brands
- The most common pack size in the facial make-up category is 0.008 kg, with the Tube format being the most frequently used
- In the past 12 months, 956 new unique product entries have been recorded in the facial make-up category
- Pro-Conceal is currently the most scanned facial make-up brand in Kenya
Report on the facial make-up category in Kenya
A comprehensive report is available upon request.
Related facial make-up categories
- Make-Up / Colour Cosmetics
- Eye Make-Up
- Lip Products
- Nail Products
Regions in Kenya covered in the report
- Baringo
- Bomet
- Bungoma
- Busia
- Elgeyo-Marakwet
- Embu
- Garissa
- Homa Bay
- Isiolo
- Kajiado
- Kakamega
- Kericho
- Kiambu
- Kilifi
- Kirinyaga
- Kisii
- Kisumu
- Kitui
- Kwale
- Laikipia
- Lamu
- Machakos
- Makueni
- Mandera
- Marsabit
- Meru
- Migori
- Mombasa
- Murang’a
- Nairobi
- Nakuru
- Nandi
- Narok
- Nyamira
- Nyandarua
- Nyeri
- Samburu
- Siaya
- Taita Taveta
- Tana River
- Tharaka-Nithi
- Trans Nzoia
- Turkana
- Uasin Gishu
- Vihiga
- Wajir
- West Pokot
Other types of facial make-up insights available
- Top facial make-up products in Kenya overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of facial make-up brands in Kenya by demographics
- Facial Make-Up brand shopper profile
- Average consumer rating per facial make-up product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual facial make-up products consumers in Kenya are purchasing and consuming.
Online panel members from Kenya scan facial make-up products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the facial make-up sector in Kenya, get in touch on contact@sagaciresearch.com or click below.
