Stationery market in Ghana

Detailed insights on the stationery market in Ghana

Explore in-depth insights into the stationery market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top stationery brands, packaging preferences, and shopper behaviour within the stationery category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the stationery landscape in Ghana.

Here is the type of information included in this report:

  • A total of 661 stationery products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
  • These products span 257 different stationery brands
  • The most common pack size in the stationery category is 5 kg, with the Paper box format being the most frequently used
  • In the past 12 months, 11,046 new unique product entries have been recorded in the stationery category
  • Book is currently the most scanned stationery brand in Ghana

Report on the stationery category in Ghana

A comprehensive report is available upon request.

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Related stationery categories

  • Markers and Highlighters
  • Notebooks
  • Pencils
  • Pens

Regions in Ghana covered in the report

  • Ashanti
  • Brong Ahafo
  • Central
  • Eastern
  • Greater Accra
  • Northern
  • Upper East
  • Upper West
  • Volta
  • Western

Other types of stationery insights available

  • Top stationery products in Ghana overview (brand, format, size in units, price, etc)
  • Share of products by demographics (gender, age, SEC, regions) evolution
  • Share of stationery brands in Ghana by demographics
  • Stationery brand shopper profile
  • Average consumer rating per stationery product / brand

Methodology

Our report draws on the SagaProduct database, which tracks the actual stationery products consumers in Ghana are purchasing and consuming.

Online panel members from Ghana scan stationery products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.

To obtain detailed insights on the stationery sector in Ghana, get in touch on contact@sagaciresearch.com or click below.