- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the housewares and home furnishings market in Ghana
Explore in-depth insights into the housewares and home furnishings market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top housewares and home furnishings brands, packaging preferences, and shopper behaviour within the housewares and home furnishings category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the housewares and home furnishings landscape in Ghana.
Here is the type of information included in this report:
- A total of 147 housewares and home furnishings products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 112 different housewares and home furnishings brands
- The most common pack size in the housewares and home furnishings category is 1 kg, with the Paper box format being the most frequently used
- In the past 12 months, 2,190 new unique product entries have been recorded in the housewares and home furnishings category
- Three Legged Pot is currently the most scanned housewares and home furnishings brand in Ghana
Report on the housewares and home furnishings category in Ghana
A comprehensive report is available upon request.
Related housewares and home furnishings categories
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- Paint
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of housewares and home furnishings insights available
- Top housewares and home furnishings products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of housewares and home furnishings brands in Ghana by demographics
- Housewares and home furnishings brand shopper profile
- Average consumer rating per housewares and home furnishings product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual housewares and home furnishings products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan housewares and home furnishings products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the housewares and home furnishings sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
