- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the chewing gum market in Ghana
Explore in-depth insights into the chewing gum market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top chewing gum brands, packaging preferences, and shopper behaviour within the chewing gum category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the chewing gum landscape in Ghana.
Here is the type of information included in this report:
- A total of 82 chewing gum products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 31 different chewing gum brands
- The most common pack size in the chewing gum category is 1 kg, with the Sachet format being the most frequently used
- In the past 12 months, 1,519 new unique product entries have been recorded in the chewing gum category
- Best Way is currently the most scanned chewing gum brand in Ghana
Report on the chewing gum category in Ghana
A comprehensive report is available upon request.
Related chewing gum categories
- Confectionery
- Candies and Sweets (non-chocolate)
- Chocolate Confectionery
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of chewing gum insights available
- Top chewing gum products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of chewing gum brands in Ghana by demographics
- Chewing Gum brand shopper profile
- Average consumer rating per chewing gum product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual chewing gum products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan chewing gum products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the chewing gum sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
