- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the biscuits market in Ghana
Explore in-depth insights into the biscuits market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top biscuits brands, packaging preferences, and shopper behaviour within the biscuits category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the biscuits landscape in Ghana.
Here is the type of information included in this report:
- A total of 864 biscuits products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 203 different biscuits brands
- The most common pack size in the biscuits category is 0.03 kg, with the Sachet format being the most frequently used
- In the past 12 months, 25,558 new unique product entries have been recorded in the biscuits category
- Mcberry is currently the most scanned biscuits brand in Ghana
Report on the biscuits category in Ghana
A comprehensive report is available upon request.
Related biscuits categories
- Packaged Food
- Bread, Flour, Pastries and Baking Ingredients
- Confectionery
- Dry Foods
- Edible oils
- Family Cereals
- Frozen Foods
- Nuts, Seeds and Dry Fruits
- Rice, Pasta and Noodles
- Salty Snacks
- Sauces, Dressings and Condiments
- Spreads, Jams and Honey
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of biscuits insights available
- Top biscuits products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of biscuits brands in Ghana by demographics
- Biscuits brand shopper profile
- Average consumer rating per biscuits product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual biscuits products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan biscuits products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the biscuits sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
