- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the margarine market in Ghana
Explore in-depth insights into the margarine market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top margarine brands, packaging preferences, and shopper behaviour within the margarine category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the margarine landscape in Ghana.
Here is the type of information included in this report:
- A total of 40 margarine products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 17 different margarine brands
- The most common pack size in the margarine category is 0.25 kg, with the Plastic Wrap format being the most frequently used
- In the past 12 months, 1,003 new unique product entries have been recorded in the margarine category
- Blue Band is currently the most scanned margarine brand in Ghana
Report on the margarine category in Ghana
A comprehensive report is available upon request.
Related margarine categories
- Dairy
- Butter
- Cheese
- Condensed and Evaporated milk
- Cream
- Dairy Desserts
- Ice Cream
- Milk
- Powder Milk
- Yoghurt and Sour Milk
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of margarine insights available
- Top margarine products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of margarine brands in Ghana by demographics
- Margarine brand shopper profile
- Average consumer rating per margarine product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual margarine products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan margarine products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the margarine sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
