- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the tea market in Ghana
Explore in-depth insights into the tea market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top tea brands, packaging preferences, and shopper behaviour within the tea category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the tea landscape in Ghana.
Here is the type of information included in this report:
- A total of 246 tea products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 89 different tea brands
- The most common pack size in the tea category is 0.05 kg, with the Paper box format being the most frequently used
- In the past 12 months, 4,724 new unique product entries have been recorded in the tea category
- Lipton is currently the most scanned tea brand in Ghana
Report on the tea category in Ghana
A comprehensive report is available upon request.
Related tea categories
- Non-Alcoholic Beverages
- Bottled Water
- Carbonated Soft Drinks
- Coffee
- Energy Drinks
- Flavoured Powder Drinks
- Juices
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of tea insights available
- Top tea products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of tea brands in Ghana by demographics
- Tea brand shopper profile
- Average consumer rating per tea product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual tea products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan tea products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the tea sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
