- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the coffee market in Ghana
Explore in-depth insights into the coffee market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top coffee brands, packaging preferences, and shopper behaviour within the coffee category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the coffee landscape in Ghana.
Here is the type of information included in this report:
- A total of 91 coffee products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 36 different coffee brands
- The most common pack size in the coffee category is 0.035 kg, with the Sachet format being the most frequently used
- In the past 12 months, 2,381 new unique product entries have been recorded in the coffee category
- Nescafé is currently the most scanned coffee brand in Ghana
Report on the coffee category in Ghana
A comprehensive report is available upon request.
Related coffee categories
- Non-Alcoholic Beverages
- Bottled Water
- Carbonated Soft Drinks
- Energy Drinks
- Flavoured Powder Drinks
- Juices
- Tea
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of coffee insights available
- Top coffee products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of coffee brands in Ghana by demographics
- Coffee brand shopper profile
- Average consumer rating per coffee product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual coffee products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan coffee products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the coffee sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
