- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the gin market in Ghana
Explore in-depth insights into the gin market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top gin brands, packaging preferences, and shopper behaviour within the gin category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the gin landscape in Ghana.
Here is the type of information included in this report:
- A total of 35 gin products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 26 different gin brands
- The most common pack size in the gin category is 0.05 l, with the Sachet format being the most frequently used
- In the past 12 months, 988 new unique product entries have been recorded in the gin category
- Striker is currently the most scanned gin brand in Ghana
Report on the gin category in Ghana
A comprehensive report is available upon request.
Related gin categories
- Spirits
- Brandy and Cognac
- Liqueurs
- Rum
- Tequila and Mezcal
- Vodka
- Whisky
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of gin insights available
- Top gin products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of gin brands in Ghana by demographics
- Gin brand shopper profile
- Average consumer rating per gin product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual gin products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan gin products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the gin sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
