- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the tissue market in Ghana
Explore in-depth insights into the tissue market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top tissue brands, packaging preferences, and shopper behaviour within the tissue category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the tissue landscape in Ghana.
Here is the type of information included in this report:
- A total of 118 tissue products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 53 different tissue brands
- The most common pack size in the tissue category is 0.001 kg, with the Paper box format being the most frequently used
- In the past 12 months, 3,016 new unique product entries have been recorded in the tissue category
- Shine Feel is currently the most scanned tissue brand in Ghana
Report on the tissue category in Ghana
A comprehensive report is available upon request.
Related tissue categories
- Tissue and Hygiene
- Hygiene
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of tissue insights available
- Top tissue products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of tissue brands in Ghana by demographics
- Tissue brand shopper profile
- Average consumer rating per tissue product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual tissue products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan tissue products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the tissue sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
