- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the sanitary protection market in Ghana
Explore in-depth insights into the sanitary protection market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top sanitary protection brands, packaging preferences, and shopper behaviour within the sanitary protection category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the sanitary protection landscape in Ghana.
Here is the type of information included in this report:
- A total of 93 sanitary protection products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 53 different sanitary protection brands
- The most common pack size in the sanitary protection category is 6 units, with the Sachet format being the most frequently used
- In the past 12 months, 3,870 new unique product entries have been recorded in the sanitary protection category
- Softcare is currently the most scanned sanitary protection brand in Ghana
Report on the sanitary protection category in Ghana
A comprehensive report is available upon request.
Related sanitary protection categories
- Hygiene
- Cotton Buds
- Wipes
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of sanitary protection insights available
- Top sanitary protection products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of sanitary protection brands in Ghana by demographics
- Sanitary Protection brand shopper profile
- Average consumer rating per sanitary protection product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual sanitary protection products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan sanitary protection products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the sanitary protection sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
