- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the hygiene market in Ghana
Explore in-depth insights into the hygiene market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top hygiene brands, packaging preferences, and shopper behaviour within the hygiene category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the hygiene landscape in Ghana.
Here is the type of information included in this report:
- A total of 171 hygiene products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 100 different hygiene brands
- The most common pack size in the hygiene category is 6 units, with the Sachet format being the most frequently used
- In the past 12 months, 4,853 new unique product entries have been recorded in the hygiene category
- Softcare is currently the most scanned hygiene brand in Ghana
Report on the hygiene category in Ghana
A comprehensive report is available upon request.
Related hygiene categories
- Tissue and Hygiene
- Tissue
- Cotton Buds
- Sanitary Protection
- Wipes
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of hygiene insights available
- Top hygiene products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of hygiene brands in Ghana by demographics
- Hygiene brand shopper profile
- Average consumer rating per hygiene product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual hygiene products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan hygiene products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the hygiene sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
