- 29/07/2025
- Posted by: Xavier Bes
- Category: Reports
Detailed insights on the tissue and hygiene market in Ghana
Explore in-depth insights into the tissue and hygiene market in Ghana, drawn from real consumer data. This market report analyzes key consumption trends, top tissue and hygiene brands, packaging preferences, and shopper behaviour within the tissue and hygiene category. Built from our proprietary data tools, it provides a detailed look at market dynamics, product performance, and evolving consumer choices across the tissue and hygiene landscape in Ghana.
Here is the type of information included in this report:
- A total of 301 tissue and hygiene products (SKUs) have been scanned by consumers in Ghana, providing a comprehensive view of the category
- These products span 154 different tissue and hygiene brands
- The most common pack size in the tissue and hygiene category is 6 kg, with the Sachet format being the most frequently used
- In the past 12 months, 7,909 new unique product entries have been recorded in the tissue and hygiene category
- Softcare is currently the most scanned tissue and hygiene brand in Ghana
Report on the tissue and hygiene category in Ghana
A comprehensive report is available upon request.
Related tissue and hygiene categories
- Beauty and Personal Care
- Cosmetics and Beauty
- Hair Care
- Oral Care
- Personal care
- Skin Care
- Cotton Buds
- Hygiene
- Sanitary Protection
- Tissue
- Wipes
Regions in Ghana covered in the report
- Ashanti
- Brong Ahafo
- Central
- Eastern
- Greater Accra
- Northern
- Upper East
- Upper West
- Volta
- Western
Other types of tissue and hygiene insights available
- Top tissue and hygiene products in Ghana overview (brand, format, size in units, price, etc)
- Share of products by demographics (gender, age, SEC, regions) evolution
- Share of tissue and hygiene brands in Ghana by demographics
- Tissue and Hygiene brand shopper profile
- Average consumer rating per tissue and hygiene product / brand
Methodology
Our report draws on the SagaProduct database, which tracks the actual tissue and hygiene products consumers in Ghana are purchasing and consuming.
Online panel members from Ghana scan tissue and hygiene products on a daily basis with our dedicated app to capture features such as SKU details (category, brand, format, size, unit), barcode, picture, etc.
To obtain detailed insights on the tissue and hygiene sector in Ghana, get in touch on contact@sagaciresearch.com or click below.
